Sarah Johnson is the creator of NIWE: the New Initiative for Women’s Eudaimonia, an online community and resource hub dedicated to helping women flourish personally and professionally.

Rooted in the Greek concept of eudaimonia, meaning “human flourishing” or “living in alignment with one’s true potential”.
NIWE provides thoughtful tools, discussions, and guidance designed to support women’s personal growth and mental wellbeing, particularly in high-pressure corporate settings.

Based in London, Sarah holds a Psychology degree from King’s College London and an MSc in Project Management, combining a deep understanding of human behaviour with practical experience in leadership and organisational dynamics. Over the past decade, she has also earned multiple counselling certifications, reflecting her commitment to empathy, communication, and real-world wellbeing.

Sarah’s mission is to help women cultivate balance, purpose, and confidence in every aspect of their lives.
Outside of her work with NIWE, she finds peace and inspiration hiking the countryside trails with her two loyal German Shepherds, Kiwi and Nana.